OUR VALUES GUIDE EVERYTHING WE DO
OUR VISION – Improve the quality of life of every dental professional we support.
OUR MISSION – To deliver unparalleled practice support, advocacy services, wealth building and cost saving solutions designed to keep the private dental practice independent and strong. To build successful practices and financial security opportunities for our members, where each dentist can achieve their professional goals and legacy dreams. To bring dentists together to lead and advocate against corporate dentistry and PPO interests that are contrary to those of the private dental practice owner.
DR. MARVIN HEINBACH
Co-founder & CEO
Marvin leads the day-to-day leadership and executive management initiatives to ensure dentists are receiving the lowest prices on supplies and access to proven professionals and their programs. Marvin heads the practice transition team and enjoys working with dentists on succession planning and navigating through the steps to selling or purchasing a practice. Marvin offers over 20 years of practice management, accounting, and dental practice transition experience. Additionally, Marvin continues to lead his private practice group which collectively generated over $9,000,000 in annual collections in 2019.
Marvin is the President and Founder of the Kansas Dental Assistant Institute and is passionate about helping dentists remain independent and strong in a period of increased consolidation.
DR. JEFF LARKIN
Co-founder & President
As a practicing private practice dentist, Jeff brings clinical and production strategy solutions and heads provider recruitment, tele-dentistry, continuing education, technology procurement and clinical growth initiatives. His knowledge and leadership are focused on developing and delivering predictable, evidence-based clinical solutions designed to advance clinical skill, level of care and patient experience.
Jeff is also a Major in the Kansas Air National Guard and primary dentist for 190th Air Refueling Wing. He was awarded Air National Guard Dentist of the Year for 2018.
Chief Operations Officer
Amy, formerly Amy Deschamps, has over 26 years of experience in practice management consulting and offers exceptional counsel and proprietary systems with a solid reputation in helping dentists take their practice to new levels. Her expertise spans all dental areas, from leadership/management to transitions, maximizing insurance to minimizing overhead, and from all performance metrics to all areas of human relations and team building.
Amy is an action-oriented, results-driven professional who heads our practice management support team. Amy is committed to working side-by-side with dentists and their team members and is driven to deliver an immediate impact to practice operations. In a nutshell, she is our superstar.
CFO & General Counsel
Bill offers a unique set of skills and possesses finance, accounting and legal acumen for dentists who desire practice tax and legal planning strategies. Beyond monthly counsel services, Bill offers financial and legal document assistance that dentists may not find locally. His 35 years of experience and MBA, CPA and JD degrees make him an incredibly versatile and knowledgeable asset to dentists.
Bill is an avid Kansas historian and a great storyteller.
JD has more than 29 years of marketing and agency advertising experience. JD offers dentists a comprehensive patient growth strategy that includes branding, market positioning, website creation/SEO, online reputation, social media, digital marketing, emergency care teledentistry, office savings plan marketing, advertising and direct mail campaign solutions. JD’s team offers in-house dental agency services, including website design and hosting, SEO/Google Review services, radio advertising, creative graphic design, sign and printing solutions. Additionally, JD is collaborating with industry experts on solutions to educate employers and small businesses on alternatives to employer dental insurance plans offered by dentists.
JD created the Protect a Smile, Save a Pet campaign to find homes for sheltered pets.
President, Veritas Dental Resources
Since 2007, Mr. Ben Tuinei has been helping dentists primarily located in Arizona, Utah, Nevada, Idaho and Colorado maximize their reimbursement revenue collected by insurance companies. In 2014, he rebranded his company to Veritas Dental Resources. Veritas stands for “truth” and is what Ben is bringing to dentists on how to effectively win against the insurance companies methods to delay and deny legitimate dental claims.
During his first 2 years in operation, Ben helped over 400 dental practices influence a combined $10 million in additional annual revenue by implementing his proprietary PPO optimization strategies and effective 3rd party payor negotiating methods. To date, Mr. Tuinei has worked with over 6,000 dentists influencing over $3 billion dollars of newly negotiated revenue for his clients.
Mr. Tuinei has been recognized by several state Dental Associations and various dental study clubs as “The Authority” on PPO strategies and PPO Fee Negotiating.
LUBNA J. CHANNO
Certified Tax Strategist, Certified Tax Planner, Certified Tax Coach, Certified Tax Resolution Specialist and Certified Public Accountant.
She works exclusively with dental practices, surgeons, and medical doctors to maximize their tax savings through intelligent tax planning. Lubna is licensed to practice and represent taxpayers before the IRS in all 50 states. Her advanced tax planning strategies offer a forward-thinking solution that ensures dentists pay the least amount in taxes and build more profitable practices.
Her typical client sees at least $35,000 in tax reduction on an annual basis, making her tax plan an investment rather than an expense. She is one of only 600 tax professionals who have been designated a Certified Tax Coach by the (AICTC).
Mrs. Channo loves being a wife to a dental professional and mother of her two boys. Members will genuinely enjoy working with her and her team.
Co-founder, Compass Dental Practice Solutions
Samantha has been a leader and coach in dental management for more than 20 years. She’s an expert in practice financials, communication, scheduling, treatment presentation, team training and development.
In 2018, She co-founded Compass Dental Practice Solutions, which provides comprehensive management protocols and strategies for growing practices. With Compass resources, Samantha is able to create and measure growth strategies designed for every practice she serves. The administrative and clinical systems she’s developed have been implemented in hundreds of practices across the country.
Samantha is a member of the Dental Speaker Institute, Dental Speakers Bureau and Dental Entrepreneur Women’s Network.
Tony Counts is a dental industry leader with over 25 years of experience as a Territory Representative and General Manager for Patterson Dental responsible for overseeing over $40M in revenue and supporting 1400+ customers. Tony attributes his success to putting the needs of his clients first. As he explains, “I have created a lot of value and trust over the years using this steadfast approach. As the old saying goes, ‘People don’t care how much you know until they know how much you care.’ My customers know they can count on me to do what I say!” His experience & knowledge of the transitions industry make him distinctively qualified to help Doctors successfully transition in and out of their dental legacy. Tony graduated from Southern Arkansas with a business degree, and lives in Leawood, Kansas with his wife Belinda and son Kaden.
We’re Just Getting Started
FUTURE THINKING: Our thoughts on helping today’s dental practice